FRACTIONAL CMO

MARKETING CONSULTANT

Creating a Perfect Storm Through Marketing

Clients

  • MARIO BADESCU

  • DEAN DAVIDSON

  • BYAVA

  • HEVRON

  • EBERJEY

  • SNOWE

  • ETHICA

  • BEVVO

  • CHEF2NITE

  • LAUNCHMETRICS

  • GENERAL ASSEMBLY

  • ZOI

  • ELIA

ABOUT

With over 15 years of experience in brand and performance marketing, Santana founded Sanstorm as she became the resident marketing expert for brands across different industries and sizes.

Having most recently served as VP of Marketing at Eberjey, she’s a seasoned leader with over 15 years of in-house brand and digital marketing experience at luxury, DTC and fashion companies including NET-A-PORTER, Vestiaire Collective, Ippolita, Scotch & Soda, Snowe and Condé Nast.

Specializing in customer acquisition and retention, she has scaled both established and VC-backed companies to triple digit YoY revenue growth and managed millions of dollars in monthly marketing budget.

Santana holds a master’s degree from Northwestern University in Journalism and bachelor’s from Brandeis University in Economics. She currently resides in Miami, Florida.

Define KPIs and track ROI

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Develop full marketing strategy

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Lead your brand's refresh or rebrand

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Oversee your internal marketing team

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Manage your agency/vendor relationships

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Oversee content strategy

·

Create and manage marketing budgets

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Define KPIs and track ROI · Develop full marketing strategy · Lead your brand's refresh or rebrand · Oversee your internal marketing team · Manage your agency/vendor relationships · Oversee content strategy · Create and manage marketing budgets ·

  • Budgeting / Projection Modeling / Customer & Cohort Analysis / KPI Tracking / SEM / Paid Social / Affiliate / Direct Mail / Podcast / Email & Retention / Rewards & Referral

  • Rebranding / Positioning / Visual Identity / Brand Voice / Content Strategy / Photoshoot Production / Art Direction / Graphic Design / Copywriting / Public Relations / Influencers / Organic Social / Events / Partnerships

  • Ecommerce / Strategic Initiatives / Biz Ops / Hiring / Customer Service / UX

  • Digital Marketer in Residence at General Assembly / 1:1 mentorship / Career Advancement

SPECIALTIES